CUNA is committed to helping credit unions attract and better accommodate under-served audiences like the Hispanic and young adult populations. Gain the competitive advantage against other financial institutions by serving all of your potential members.
Captivate New Member Markets
Create new opportunities for the Hispanic community with credit union-specific products and services dedicated to providing financial
guidance to first and second generation Hispanics.
Hispanic Heritage Month is September 15 to October 15 - One of the easiest ways to celebrate is with culturally relevant giveaways from CUNA's online store. Choose “Spanish Promotions” for items imprinted with “Vive el Sueño Americano” / “Live the American Dream.” Learn more.
Hispanic Resource Center
Hispanic Products and Services
Coopera Consulting - CUNA's partner in providing products and services that help your credit union reach and serve the Hispanic community.
El Poder es Tuyo™ – Engage new audiences with Spanish-language personal finance.
Strengthen Youth Engagement
Deliver the right message about credit unions to your current and potential younger members. These CUNA products offer a unique, memorable experience that strengthens this audience's understanding and trust in your credit union.
In-School Branch Directory
Thrive by Five™ - Teach your preschooler about spending and saving
National Credit Union Youth Month™ and Youth Materials
Googolplex® – Educate youth on the importance of financial education.
Guides to Independence™ – Engage young adults in using credit unions for their finances.
MoneyMix™ – Target the young adult market to key in on primary borrowers.
Mad City Money™ Financial Simulation – Hands-on simulation that gives youth and a taste of the real world.