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CU System
'Rekindle' Sparks CU Collaboration In Mid-Atlantic States
MIDDLETOWN, Pa. (3/7/13)--To build on its momentum, Rekindle--an initiative to reawaken credit unions' passion for collaboration and for restarting the economic engine that founded the cooperative movement--is launching a website and releasing the second in a series of animated short films.

"The Story Continues," a second animated short about Rekindle, highlights the case for the rebirth of cooperation among credit unions, going deeper into a conversation about bloated back-office expenses.

"Essentially, Rekindle provides credit unions with a structure and method to find solutions to common problems," said Jay Murray, president/CEO of Mid-Atlantic Corporate in Middletown, Pa. "Nearly everyone we speak with sees value in collaboration. What Rekindle has taught us over the past year is that collaboration--for real impact--requires a great deal of hard work."

Rekindle springs from a core group of Pennsylvania credit unions interested in working together to solve problems. Since its debut last fall, Rekindle has grown steadily through the middle-Atlantic states.

After a founding meeting convened by Belco Community CU in Harrisburg, Pa., Mid-Atlantic Corporate FCU assumed a leadership role to develop a scalable collaboration framework for the middle-Atlantic states.   

"Whether it's driving down redundant system costs or sharing staff expertise, our movement has always been at its best when we collaborate," Murray said. "And today--with a growing regulatory burden, ever-thinner margins and fierce competition from the banking sector--it's past time to reignite the cooperation that made our movement strong."

The Rekindle website is designed to enhance the collaboration framework. Hosted by Ongoing Operations, a Maryland credit union service organization that offers cloud-computing, and data backup and recovery solutions, the site will be used to build community, house Rekindle's video library, and keep credit unions updated on Rekindle developments.
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