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ACUC announcesThought Leader speakers
MADISON, Wis. (2/22/12)--The Credit Union National Association (CUNA) has announced its speaker lineup for Thought Leader sessions at the 2012 America's Credit Union Conference (ACUC), to be held June 17-20 in San Diego.

Designed to connect credit union executives with big league experts, this year's sessions will focus on leadership, growing loans, streamlining efficiencies, staff dynamics, tapping into new markets, the upcoming elections and more.

ACUC also will feature keynote sessions with business innovator and renowed author, Tom Peters; U.S. Air Force pilot and philanthropist Major Dan Rooney; brand guru Sally Hogshead; and bestselling author on business, technology and media, Chris Brogan.

Thought Leaders and their topics include:

  • John Lass, "Building the Credit Union of the Future." Building upon the sustainable growth framework, Lass will lead a deeper dive into key revenue and expense challenges and opportunities facing credit unions, with a particular focus on changes in consumer channel prefers, demographics, economic events, competition and regulation.
  • Anna Liotta, "What Makes the Generations Tick and What Ticks Them Off." For the first time in history, four generations meet in the work force and marketplace. Liotta will help attendees understand their own generation's values, and the values of their colleagues, to break down communication barriers in the workplace and leverage the personality of each generation for greater success.
  • Dave Horsager, "The Trust Edge: What Top Leaders Have and Eight Pillars to Build It Yourself."  Without trust, leaders lose teams and organizations lose reputation, good people, relationships, new business and revenue. Horsager will show attendees how to gain "The Trust Edge" and list concrete steps to help credit union professionals improve their life and their career.
  • Panel, "2012 Elections: What's the Implication for Credit Unions?" CUNA panelists Bill Hampel, Mike Schenk, and Richard Gose with moderator Ryan Donovan. The election year is underway, and credit unions should be thinking about how the potential results are likely to impact the consumer psyche, economy, and, ultimately, credit unions. This discussion between economic and political experts will reveal what is at stake for credit unions at the polls.
  • John Izzo, Ph.D., "The Five Secrets You Must Discover Before You Die." What must we discover about life before it is too late?  Izzo asked seniors from the age of 60 to 106 to reflect back on their lives and pick out the memories that truly mattered. He will share these life lessons at this year's  ACUC to help credit union professionals make positive changes in their career and personal lives.
  • Kelly McDonald, "How to Market to People Not Like You." Diversity marketing is now the new norm. McDonald will detail the benefit of embracing differences and equip attendees with take-home ideas to identify and capture high potential prospects.
Additional details about ACUC, including the final keynoter, its Executive Series for CEOs and CUNA Mutual Group's popular Discovery sessions will be announced in weeks to come. For more information or to register, use the link.
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