SIOUX FALLS, S.D. (3/11/13)--The U.S. ATM Industry Association (ATMIA) urged a consistent approach to chip card migration (EMV) for ATM deployers and operators--specifically pertaining to the resulting imminent liability shift--in an open letter to Global Payment Networks.
ATM owners and operators will become responsible April 19 for foreign transaction fraud at any of the more than 425,000 U.S. machines. However, the retail merchant liability timeline extends to 2015, ATMIA said.
The deadline is not realistic because a proven solution that can be consistently provided to the entire network has not been created or agreed upon by the payment networks and the ATM industry, the letter said. The near-term issue with the deadline is not only the ATM operators' inability to deploy a workable solution, but also that they are not permitted to decline transactions that may be fraudulent, ATMIA said.
Also, there are longer-term issues that need to be resolved, including software development in several areas, and the specific testing and certification procedures that all ATM networks and processors will require, ATMIA said.
ATMIA, established in 1997, is a non-profit global trade association with more than 3,700 members in 60 countries.
Last month, the National ATM Council sent a letter to MasterCard requesting a delay in migration to EMV (News Now Feb. 19).