Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
ATM lets consumers choose Surcharge Or Ad
NEW YORK (12/13/11)--A New York entrepreneur has introduced an ATM that offers users the option of viewing a third-party advertisement to opt out of surcharge fees.

Free ATMs NYC, founded by 25-year-old Brooklyn, N.Y., resident Clinton Townsend, uses targeted advertisements to cover the costs of an ATM surcharge outside of its network (ABC News Dec. 12).

The transactions do not take any longer because the commercials play during the time the transaction is processing, Townsend said.

The ATMs also give consumers the option of donating the surcharge to charity.

ATM receipts may include a coupon redeemable at a local business.  

There is one catch to Free ATMs NYC's strategy: The company can't remove fees that consumers' financial institutions charge them for using out-of-network ATMs (Digital Journal Dec. 12).

Free ATMs NYC placed its first ATM in a Brooklyn music venue and bar. Townsend plans to expand the concept throughout New York City.

Diebold, a CUNA Strategic Services provider, offers Campaign Office, a marketing tool that uses demographic and account information to present specific advertising relevant to the ATM user's interests and needs. For more information use the link.
Other Resources

RSS





print
News Now LiveWire
#creditunions celebrate #EarthDay2015 by being green aware with e-statements, hosting shred events, planting trees
13 hours ago
From @WSJ: 33% of companies say it took them more than 1 yr to discover a data breach. http://t.co/a0MxV68X6t http://t.co/lkglx6WvKs
17 hours ago
.@CAMCouncil taps into @MICreditUnions' career, tech training resources http://t.co/sotnfCUgIo
18 hours ago
#Inflation ticks up in March, still relatively flat #NewsNow #Market http://t.co/PyAvwdkJ4M
19 hours ago
#NewsNow Ill. league groups elect board, exec officers http://t.co/KAG8MtbGsv
19 hours ago