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Altura CU postpones Coachella branch closure
RIVERSIDE, Calif. (6/2/09)--The city of Coachella, Calif., has convinced Altura CU not to close its Coachella branch. Coachella Mayor Eduardo Garcia said closing the branch, which is located downtown, would have created a void and hurt commerce (MyDesert.com May 31). The Riverside, Calif.-based credit union had planned to close the branch Wednesday. “The city made a big push to work with us to see how they can help us out,” said Ricki McManuis, senior vice president of corporate communications with Altura, in a press release. “We know for sure we'll stay open until the end of the year,” she said. “We’ll continue to work with city officials, and hope to stay open beyond the end of 2009.” Six employees of the branch, originally slated to be laid off, now will remain Altura employees. The city may also open up some accounts at the credit union to generate business. The $889-million-asset Altura CU announced in April that it would close the San Jacinto and Coachella branches to reduce expenses (News Now April 6). The credit union is one of two financial institutions in Coachella.


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