MADISON, Wis. (3/27/09)--America's Credit Union Conference and Expo will offer five keynoters, according to the Credit Union National Association (CUNA). The conference will take place June 21-24 in Boston.
Bert Jacobs, co-founder of Life is good, will speak about how he and his brother John turned three simple words on a T-shirt into a major brand with more than $100 million in annual sales. In 1989 they designed their first T-shirt. They spent five years traveling the East Coast, selling their shirts on the streets and door-to-door in college dormitories, sleeping in a beat up van. When they introduced "Jake," a smiling stick-figure-turned-mascot into the "Life is good" mix, sales soared. Jacobs will discuss making a difference while making a profit by selling feel-good products and embracing optimism as a force for powerful change. He also will discuss the company's business model, which includes almost no advertising. Instead, the company harnessed good public relations by organizing Life is good Festivals, which raise money for children. The conference marks the centennial celebration of credit unions with presentations honoring the first 100 years of credit unions in the U.S. Attendees at Sunday's reception and keynote session will be treated to a humorous, thought-provoking look at the life of Sen. George Norris, a key figure in the signing of the Federal Credit Union Act of 1934. Other keynoters include:
* Bill Hampel, CUNA's senior vice president of research and chief economist, and Mike Schenk, CUNA's vice president of economics and statistics. They will address the best ways to respond to current economic challenges and help attendees gain insight into the outlook for the economy and credit unions, the economic slowdown and more. Hampel and Schenk's expertise has been featured throughout the year in venues such as Bloomberg TV, MarketWatch, The New York Times, USA Today, The Associated Press, The Wall Street Journal, and CNN, among others. * Dan Roam, author of "The Back of the Napkin: Solving Problems and Selling Ideas With Pictures." Roam will show how to use pictures to describe complex concepts and solve problems and demonstrate how anyone can use visual thinking, regardless of artistic talent, to approach and resolve business challenges. * Guy Kawasaki, best-selling author of "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services." Kawasaki will discuss his experience with world-class companies to explain how to innovate, improve, and create new credit union products and services. His presentation will be modeled after his book.
For more information or to register, use the resource link.