PROCTOR, W. Va. (11/9/10)--Bayer Heritage FCU is opening at 5 a.m. on Nov. 26 to launch five hours of “doorbuster” special offers as part of its first Black Friday Sale. The $237 million-asset credit union wants to use the excitement surrounding the traditional “Black Friday” holiday gift-buying bonanza to get people excited about the special deals it is offering. “We want to be part of the excitement of early shopping and be there for our members at 5 a.m. when they head for stores to take advantage of special deals,” said Valerie Smith, marketing supervisor. “We want to get people talking and they have been.” The first 50 people to enter any of Bayer Heritage’s six full-time branches will get a free shopping tote bag. In addition, everyone age 18 or older who enters the branch during the five-hour special from 5 a.m. to 10 a.m. will be served Christmas cookies and can enter to win a vacation package. Members can also take advantage of “five super deals” during the five-hour period, including:
* 0.5% annual percentage rate (APR) discounts on new loans, except mortgages; * $50 in cash for refinancing a loan from another financial institution; * 0.5% APR discount on the interest rate on a new Visa card; * 5% interest rate on a five-month certificate of deposit for a maximum of $500; and * $500 Visa “on-the-spot” cash advance for eligible members.
Smith said employees were eager to be part of the event despite the early start to their workday. The five-hour event includes an employee contest with prizes for wearing the “cheesiest” holiday sweater.