DES MOINES, Iowa. (12/18/13)--Mainstream adoption of biometrics authentication to identify people will be driven not only by the improved security the technology offers, but also by the simplicity of use it provides users, according to a new white paper from The Members Group (TMG).
The paper cites perhaps the most widespread example of the consumer market embracing biometrics technology: the iPhone 5s, which came equipped with fingerprint identification.
The iPhone's fingerprint scanning technology provides a good test of the mainstream market, said the paper's author, Nicole Reyes, TMG senior fraud prevention analyst.
"Indeed, many iPhone users have welcomed the innovation, largely because it has made life just a little bit easier for them," she wrote. "While those of us in the security profession would like to think it was the increased safekeeping of their personal data and information that intrigued iPhone fans, we know most people are just as excited about speed and simplicity as they are about security."
Biometrics within account-related channels, ranging from hotel room keys to amusement park passes to ATM transactions, is not passing fad, Reyes added. As with any technology innovation, however, developers must prove the tool is not only valuable, but simple. "In other words, consumers may like the idea of security, but they love the idea of simple," Reyes wrote.
Processors, acquirers, merchants and financial institutions in the U.S. that are working towards the migration to the Euro MasterCard Visa standard are well-advised also to monitor the development of biometric security solutions, the papers said. As biometric security on mobile devices increases, mobile commerce will change significantly. Solutions are finding their way into the mainstream with increased speed, and often without the help or even support of traditional financial industry players, the paper said.