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BizKid aired on 99 of PBS stations
FEDERAL WAY, Wash. (3/19/10)--BizKid$, the youth-focused and credit union-funded financial education show, is airing on 99% of PBS stations. The show began filming Season Four in January and has been shown on 340 of the nation’s 343 public television stations, including 74 of the top 75 markets. Episodes have been aired more than 70,000 times since the show first aired in January 2008, according to the Washington Credit Union Foundation. Many stations also created projects in their communities in partnership with area credit unions and their schools to extend the educational impact of the series, said Jamie Hammond, show executive producer. “This gives credit unions more face time with young adults,” added John Annaloro, foundation president. “This is a highly sought-after demographic, who will be the future consumers in the years ahead. Teaching them about the virtues of thrift and entrepreneurship, and linking this message to credit unions is so powerful for our movement.” Fundraising efforts for the new season are ramping up, with a goal to raise $1.3 million in the credit union community. The production team hopes to get 65 episodes, or five full seasons, at which time the show can run on a daily basis nationwide. The foundation manages the Biz Kid$ project. The show is underwritten by a coalition of America's Credit Unions, comprising more than 150 credit unions, credit union foundations and other supporting organizations. The largest funder is the National Credit Union Foundation. A new donation recognition system also was recently implemented so contributors will receive thank-you gifts for supporting the show. BizKid$ also has been invited by the New York Stock Exchange to ring the opening bell on April 28 to celebrate National Financial Literacy Month. Credit union representatives can be part of the ceremony.
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