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BizKid to air in Indiana through foundation grant
INDIANAPOLIS (2/12/08)--The Indiana Credit Union Foundation (ICUF) has provided a grant so BizKid$ can air on all eight of Indiana’s PBS stations. Many stations began broadcasting the show in January. The stations are located in Bloomington, Evansville, Fort Wayne, Indianapolis, Merrillville, Muncie, South Bend/Elkhart and Vincennes. “Indiana’s Credit Unions” will run two 15-second spots adjacent to the shows in each market. The stations also will offer “tune in” promotional mentions with some stations putting information on their websites, running ads in printed program guides and promoting the show locally. “To be part of the group that is bringing quality programming with a financial focus to young people across the country is exciting,” said ICUF Chairman Barbara Berghoff. “And to help bring the show to viewers throughout the state of Indiana on behalf of our state’s credit unions is tremendous.” The ICUF is one of several national sponsors to help produce the 26 episodes of BizKid$. A coalition of 132 credit unions, leagues, national and league foundations, affiliated system organizations and service providers across the nation are sponsoring the program. BizKid$ uses kids as real-life examples to teach fiscal responsibility. The show is produced by the creators of “Bill Nye the Science Guy” and Junior Achievement Worldwide.
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