Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CU CEOs cite sales marketing as No. 1 priority for 2012
AUSTIN, Texas (1/24/12)--Credit union CEOs listed improving sales and marketing as their top priority in a survey conducted by Abound Resources. About 57% of 450 CEOs surveyed named improved sales and marketing as their No. 1 priority.

Abound Resources is a CUNA Strategic Services provider.

Almost half (45%) indicated that expanding online presence and adding electronic banking channels is a high priority. "Credit union CEOs are recognizing that they need to step up their efforts to gain market share and demonstrate state-of-the-art delivery channel technology to compete in today's increasingly electronic and mobile financial services environment," said Brad Smith, Abound Resources president/CEO.

Smith will present the highlights of the survey in a free webinar today at 2 p.m. CT. To register, use the link. A complimentary white paper analyzing the complete survey results also is available.

The weak economy/loan demand was cited by 70% of CEOs as their top concern for 2012. About 53% said continued regulatory demands is a major concern. About 45% were concerned with the interest-rate environment.

Abound Resources also polled chief operating officers, chief information officers and chief financial officers about their technology concerns and project plans.

The executives said they plan to extract more value from existing technology purchases and vendor relationships, with 68% naming optimization as their top concern for 2012. They also are concerned about delivering quality support to users, information security and compliance, and not having enough resources to complete projects. Three-quarters (73%) of respondents reported that their technology spending would remain flat or only slightly elevated, while 15% noted that spending would increase significantly.
Other Resources

RSS print
News Now LiveWire
3 Atlanta fed judges recuse themselves from Home Depot data breach suits via @AtlBizChron http://t.co/lfPgOXZ7sO
10 hours ago
How may falling gas prices impact the U.S. economy? Find out tomorrow in #NewsNow #Market http://t.co/Q9ec9DGLDN
10 hours ago
News of the comp. for tomorrow: Big bank unveils plans for massive $6.5 billion new headquarters #NewsNow #Market
12 hours ago
Consumer confidence surges to 7-year high #NewsNow #Market http://t.co/fMEENGuWPi
13 hours ago
Charlotte Cash, CEO of @COFCU , is engaging members by producing videos on various subject of financial interest to members.
13 hours ago