KANSAS CITY, Mo. (10/2/13)--Mazuma CU has launched a new corporate social responsibility program that will focus on three key areas: community development, education and the arts. To support these causes, 5% of the year's earnings will go toward local organizations in these three categories.
"We want to make a real impact on the things we value most in Kansas City," said Mazuma President/CEO Brandon Michaels.
An innovative part of the program is an initiative called "40 Hours for Good." It gives all Mazuma team members 40 hours of paid time to volunteer in the community during the year. Similar programs in the industry average 10 to 15 hours.
"We're serious about making our community better, so we're not just throwing money at it, we're volunteering our time as well," Michaels said.
The new initiative builds on Mazuma's longstanding heritage of charitable outreach and community development. It also provides a formal structure for Mazuma team members to more easily continue their self-motivated volunteer activities. "All of us have values we passionately believe in," Michaels said. "So we've created opportunities for our team members to see those values in action."
In addition, Mazuma has launched a new website, www.mazuma.org/happytohelp, which details the multitude of ways the credit union contributes to the Greater Kansas City-area community. The site also includes an e-mail address, email@example.com
, where organizations can send requests for support of their causes.
"It's all about mobilizing the 'People Helping People' philosophy," Michaels said. "It's been a part of the unofficial credit union credo for decades and falls within our goal of making Kansas City a happier place to live and work."
In the past few years, Mazuma has teamed up to help several local organizations, including the Urban League of Greater Kansas City, Children's Miracle Network, Habitat for Humanity, The Kingswood Foundation, Spofford Home and the Good Samaritan Project. The credit union has received several awards for its efforts, including first place for the 2012 Missouri Credit Union Association (MCUA) Desjardins Financial Education Award in the Youth Category.
Social responsibility projects like these help show the value of credit unions to their members and communities. Building awareness of the value of credit unions is part of the Unite for Good campaign, the Credit Union National Association's and state leagues' campaign to work toward the strategic goal where Americans choose credit unions as their best financial partner.