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CU System
CU Social Good, CafeGive partnership to measure 'return on intent'
BISMARCK, N.D. (7/22/14)--Two social media resources are partnering to help promote and gauge the work that credit unions do for their communities.
                                       
CU Social Good, a program of the Credit Union Association of the Dakotas (CUAD), has partnered with CafeGive Social, a company that focuses on measuring the "return on intent" of social media campaigns and community involvement.
 
With CafeGive, CU Social Good will be able to aggregate the data provided by credit unions to generate customized social impact reports, putting real numbers to the benefits that credit unions provide to their communities.
 
The results can then be used for public relations, consumer awareness and legislative and grassroots advocacy.
 
CU Social Good is an online platform that collects stories of the credit union "people helping people" philosophy.
 
CUAD is working with CafeGive on a prototype and anticipates a September launch. 
 
CafeGive Social offers apps that create awareness for causes and encourage community involvement; a dashboard to track social engagement; and a tool for fundraising that includes an element for donation matching.
 
Among its campaigns are "[MOO]ve Against Hunger," currently running at Mid-Atlantic FCU, Germantown, Md., with $279 million in assets; "Make the Match," which helped Educators CU, Racine, Wis., with $1.5 billion in assets, match donations for a Children's Miracle Network Hospital fundraiser; and "Roll On Seattle," a bike loan and social awareness program from Seattle-based Verity CU, with $438 million in assets.
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