LIVONIA, Mich. (6/14/13)--CU Solutions Group partner SaveUp has been chosen to be a "commitment maker" at this year's Clinton Global Initiative America (CGI America) meeting.
Established in June 2011 by former President Bill Clinton, CGI America is an annual event focused on finding solutions that promote economic recovery in the U.S.
The goal of SaveUp's Commitment to Action is to reach 250,000 more Americans and help them create $5 billion in asset growth by December 2014. Currently, SaveUp's users have deposited $486 million into savings and paid down $320 million in debt since 2012. SaveUp uses game mechanics, financial education and real prizes to motivate people to make positive financial choices.
CU Solutions Group and SaveUp plan to work together to build new partnerships with credit unions to help more Americans and successfully achieve the commitment's goals. SaveUp helps drive increased member engagement and deepens wallet share for credit union partners.
"CU Solutions Group and SaveUp have a shared mission of helping credit unions serve the American community," said David Adams, CU Solutions Group president/CEO.
CGI America brings together leaders from the business, foundation, non-governmental organizations, and government sectors to develop solutions that increase employment, advance access to education and skills development, strengthen energy security and promote an environment for business growth and innovation.
CU Solutions Group and the member engagement program SaveUp first joined forces in October to help credit unions build stronger member relationships and generate new leads for products. With a gamification approach, SaveUp is also helping credit union members achieve their financial goals while having fun.