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CU Solutions Group renews 700k pledge to BizKid
MADISON, Wis. (8/4/11)--CU Solutions Group (CUSG), through its Invest in America (IIA) program, has pledged $700,000 for the second year in a row toward the national underwriting of Biz Kid$. Biz Kid$ is the Emmy Award-winning and credit union-funded public television series that teaches kids about money management and entrepreneurship. CUSG’s pledge, combined with its $700,000 contribution in 2010, makes it one of the largest independent sponsors of Biz Kid$, alongside the National Credit Union Foundation (NCUF). “CUSG’s contribution to financial literacy is tremendous,” said Gary Oakland, president/CEO of BECU in Tukwila, Wash., and chair of NCUF. “CUSG’s financial commitment in tandem with support from credit unions and leagues ensures the Biz Kid$ program and curriculum will reach more youth than ever before.” NCUF recently took ownership of fundraising, outreach and administrative responsibilities of Biz Kid$ from the Washington Credit Union Foundation to ensure the program gains the maximum support from the credit union system. CUSG’s $700,000 pledge is leading the way to achieve full funding for the fifth season, which also will put Biz Kid$ into syndication. “To continue to thrive as a system program well into the future, Biz Kid$ warrants the collaborative financial support of the credit union community,” said CU Solutions Group CEO Dave Adams. “It is our hope, that all IIA participants will participate in helping fund this critical financial literacy project by opting to allocate 10% of their year-end IIA marketing reimbursement to Biz Kid$,” said Bucky Sebastian, NCUF executive director. Last year, many credit unions and leagues did just that, as 90 credit unions and 20 leagues donated a portion of their year-end rebate which helped raise an additional $300,000 for Biz Kid$. “Our hope is that we will increase that number to 100% participation, allowing the contribution from the participants to soar to $1.2 million,” Sebastian said.
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