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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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CU System
CU System brief (04/02/2012)
  • BISMARCK, N.D. (4/3/12)--The Credit Union Association of the Dakotas (CUAD) will announce the launch of its "We've Been Waiting for You" awareness campaign at two news conferences in Bismarck and Fargo, N.D., this week. CUAD President/CEO Robbie Thompson and Director of Strategic Initiatives Kristie Heit will announce CUAD's strategy, developed with Member Tree Consultants, a division of H2M of Fargo. The strategy includes targeted mass media tied with community visits throughout the Dakotas by CUAD staff and supplemented by social media efforts. The message: Credit unions offer similar services to banks, but with better service; consumers are likely eligible to join one or more credit unions; credit unions have money to lend; and there is a credit union closer than you think …


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