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CU acts of kindness random, but not rare
MADISON, Wis. (4/4/14)--Credit union organizations continue to demonstrate their willingness to give back to their communities with random acts of kindness and other gestures of support and goodwill.
 
First U.S. Community CU, with $253 million in assets, Sacramento, Calif., is turning Rocklin, Calif. into the City of Random Acts of Kindness, aka "The City of #RAKlin." A Street Team outfitted in bright yellow T-shirts will shower unsuspecting community members with random acts of kindness starting Monday (Placer County Online April 2). 
 
"This is all about spreading community kindness," said Jordan Duncan, First U.S. Community CU Rocklin branch manager. "We believe we're the kinder credit union, and we're out to prove it."
 
First U.S. Community CU is encouraging people who receive acts of kindness to post about their experience on Facebook or Twitter using #RAKlin. The credit union also urges residents to conduct their own random acts of kindness and post them using #RAKlin. As a reward, those who post using #RAKlin during the promotional period will be entered to win prizes that include gift cards to local businesses.
 
Throughout April and May, InTouch CU, $810 million in assets, Plano, Texas, will collect donations for Cell Phones for Soldiers, which earns funds by recycling cell phones. CPFS takes those funds and purchases prepaid international calling cards for soldiers to connect with their loved ones back at home.
 
InTouch CU is also matching donations made at the credit union with a $1 donation per cell phone and an equal dollar match of any monetary donations up to a total of $40,000.
 
The Massachusetts Credit Union League's Credit Union Community Hope Initiative undertakes its annual book drive this month (Daily CU Scan April 2). Last year, working with the Massachusetts Coalition for the Homeless, 38 credit unions collected 12,653 children's books and distributed them to nonprofit agencies in cities and communities throughout the state. Since 2001, Massachusetts credit unions donated more than 252,600 books. This year, 43 Massachusetts credit unions along with the league are participating in the book drive.
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