DUBLIN, Ohio (8/29/12)--A cash mob hosted by Central Ohio Chapter of Credit Unions helped a local restaurant increase its single-day sales by 66%.
The cash mob, which helped Gallo's Pit BBQ in Linworth, Ohio, increase its Aug. 16 sales by 66% over the previous Thursday, was part of a year-long initiative by the chapter to boost sales of locally owned businesses and support the Central Ohio economy.
A cash mob is an event in which people are encouraged to descend on a small business and spend money. The chapter said it will host more cash mobs throughout the year and into 2013.
"This type of grassroots effort provides a fun way to engage our credit union members and create social media awareness, aimed at steering the public toward a locally owned and operated establishment," said Jaime Crooks, marketing director for Ohio HealthCare FCU, who helped organize the event." If they are going to spend money somewhere, why not encourage them to do it at a place that directly impacts our community?"