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CU System
CU delays ad after Neil Armstrongs death
LAFAYETTE, Ind. (9/4/12)--Purdue FCU, based in Lafayette, Ind., pulled the first advertisements about its new credit card spokesman out of respect for Neil Armstrong, the astronaut who was the first man on the moon and who died Aug. 25 at the age of 82.

The ads were to announce that another astronaut, Eugene Cernan--the last man on the moon--would be the new spokesman for the Purdue Alumni Visa credit card in time for the first football game at Purdue University (Journal & Courier Aug. 30)..

Instead, the credit union pulled the ads at the first football game because of the "unfortunate and ironic timing," Purdue President/CEO Bob Falk said.

Television and radio advertisements for the new credit card will be aired beginning Saturday, the date of Purdue's second football game. Cernan is a Purdue alumnus.

The new Visa credit card features a picture of Cernan walking on the moon.  It has no annual fee and offers a free rewards program. The credit union partnered with the Purdue Alumni Association and hosted a launch party Wednesday, where they screened the TV commercial, which features Cernan paying for a cup of coffee with the card in a local restaurant.

Cernan's endorsement, which is a three-year contract, replaces that of Purdue alumnus and National Football League quarterback Drew Brees of the New Orleans Saints. Brees' three year contract had expired.


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