WASHINGTON (9/12/12)--Employees from more than 500 credit unions are wearing jeans to work today in honor of Miracle Jeans Day (MJD), a national fundraising campaign organized by Credit Unions for Kids (CU4Kids) to benefit Children's Miracle Network (CMN) Hospitals.
This year's participation reflects a 60% increase over last year's credit union involvement, according to Felicity Guerin, CU4Kids liaison for the American Association of Credit Union Leagues. The participating credit unions represent 47 states, plus the District of Columbia and Canada.
Aspire FCU of New Jersey celebrating 2011 Miracle Jeans Day. (Aspire FCU Photo)
In addition, employees from the Credit Union National Association and approximately half the state credit union leagues are embracing the MJD slogan, "Wear Jeans. Help Kids," almost doubling league involvement from 2011.
Last year, credit unions raised almost $200,000 through the Miracle Jeans Day campaign. This year Children's Miracle Network Hospitals has set $400,000 as its fundraising goal. Final results will be available as funds raised are remitted to CMN Hospitals.
To participate in MJD, employees donate $5, which goes to the CMN Hospital that serves their community. In exchange, the employees get the nod to wear jeans to work.
"Some credit unions go a step further and involve their members," Guerin noted Tuesday. She said they let members purchase a "Miracle Balloon" icon for $1. That paper cutout of a balloon then displays the members' names, showing that they supported the CMN Hospital fundraiser.
Miracle Jeans Day participants that need information about submitting collected funds, and credit unions that would like to make a donation, can use the resource link below.