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CU System
CU gets creative to benefit Childrens Miracle Network
FARMERS BRANCH, Texas (6/23/10)--United Heritage CU, Austin, Texas, has raised $20,342 with the Austin Chapter of Credit Unions to benefit Children’s Miracle Network through a raffle--including one for a new car--and several branch competitions. Funds raised by Heritage CU and the chapter contributed to a total $147,000 donated to Dell’s Children’s Medical Center of Central Texas. Raffle tickets were sold for $1 at all Austin, Texas-area branches. Members had the opportunity to win a new TV, airline tickets, or a 2010 Dodge Caliber. To build momentum for the raffle, the Heritage operations team created multiple branch competitions (LoneStar Leaguer June 21). In the “Sewn with Love” competition, each branch competed to sell a certain number of tickets needed to purchase items from a “store” hosted on the credit union’s intranet to sew a decorative heart “stuffed” with love. As branches reached different ticket-sale levels, they were able to purchase new items to complete their hearts. The more tickets each branch sold, the larger their hearts became. Other competitions, including “UHCU’s Most Wanted” and “Dart Throw,” also were created. For “Most Wanted,” one staff member from each branch was selected to hide out at another branch for the day. The individual was considered an outlaw and was there to steal the hearts of other branches members’ by selling them Children’s Miracle Network raffle tickets. The goal of the deputies in the outlaws’ hideout was to outsell the outlaw. In “Dart Throw,” each location received a dart board and darts, and eligible staff could take one shot for each 25 tickets sold to win a prize. United Heritage CU has $610 million in assets.
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