Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CU looking for Verity Mom
SEATTLE (9/14/11)--Verity CU in Seattle is looking for another “Verity Mom” to blog, to create videos and to connect with other moms as part of the credit union’s marketing strategy. The $367 million asset credit union’s first Verity Mom, Rosemary Garner, won the first online competition in 2009 and then returned for a second year in 2010, said a credit union press release. The credit union is looking for a new voice who will be given a paid part-time blogging position (a $20,000 one-year contract), a laptop computer and a video camera. Because moms tend to make the most purchasing decisions for a family, they usually have the most influence in determining where their children will go for their financial needs, Shari Storm, Verity chief marketing officer, told the publication. The credit union considers its “Verity Mom” to be a multi-generational strategy to retain current members and attract new ones, she added. Verity Mom provides an online place for moms to meet and talk, while also allowing the credit union to ask moms questions to learn more about them, Storm said.


RSS print
News Now LiveWire
#Iowa Housing Authority honors #creditunion's mortgage commitment #NewsNow http://t.co/97me6ziPFa
14 hours ago
Adams to Zimmerman: Don't let your name define your financial decisions via @ndn http://t.co/kPVgQaDFNo
17 hours ago
Calif. ride-sharing law protects #creditunion collateral #NewsNow #System http://t.co/kXAAmbQgKO
18 hours ago
New offices mean moving sale at @TheKCUA https://t.co/xaof5SJkmE
19 hours ago
Existing-home sales slump in August as cash purchases decline @REALTORS
20 hours ago