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CU looking for Verity Mom
SEATTLE (9/14/11)--Verity CU in Seattle is looking for another “Verity Mom” to blog, to create videos and to connect with other moms as part of the credit union’s marketing strategy. The $367 million asset credit union’s first Verity Mom, Rosemary Garner, won the first online competition in 2009 and then returned for a second year in 2010, said a credit union press release. The credit union is looking for a new voice who will be given a paid part-time blogging position (a $20,000 one-year contract), a laptop computer and a video camera. Because moms tend to make the most purchasing decisions for a family, they usually have the most influence in determining where their children will go for their financial needs, Shari Storm, Verity chief marketing officer, told the publication. The credit union considers its “Verity Mom” to be a multi-generational strategy to retain current members and attract new ones, she added. Verity Mom provides an online place for moms to meet and talk, while also allowing the credit union to ask moms questions to learn more about them, Storm said.


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