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CU System
CU opened at 5 a.m. on Black Friday
PHOENIX, Ariz. (11/27/07)--To serve its members in midst of the holiday shopping rush, Desert Schools FCU in Phoenix opened its Wal-Mart in-store branches at 5 a.m. on Black Friday. “Many members were surprised that we were open,” said Jason Meyers, Desert Schools FCU public relations manager. “It’s not something that a traditional financial institution really does,” he told News Now. All 25 of Desert School’s Wal-Mart locations were open and staffed by about 100 employees. During the early opening, the credit union processed a number of loan applications, opened new member accounts and served existing members’ needs. There also was a “party atmosphere” with raffles and activities for young children. “It was a lot of fun,” Meyers said. Though final numbers are not yet available, the credit union brought in “many, many new members,” Meyers said. The credit union plans to have early openings on Black Friday next year. “We continue to reinforce good relationships with Wal-Mart,” Meyers said. “We work with their local managers, and they’re really open to ideas such as this.”
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