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News Now

CU System
CU reassures PETA Promo doesnt urge running of the bulls
TAMPA, Fla. (4/21/11)--University of South Florida FCU has reassured the animal rights organization People for the Ethical Treatment of Animals (PETA) that a contest to promote savings among its members does not condone cruelty to animals. USF CU dropped all references to the running of bulls in Pamplona, Spain, as part of its “Best Bull” online contest, after receiving a letter from PETA. The credit union’s intention was to tie the promotion to University of South Florida Bulls, according to President/CEO Richard Skaggs. In the contest, which ended Monday, participants produced videos of 60 seconds or less to demonstrate their financial savvy managing money during a tough economy. Skaggs told News Now he believes the credit union’s intentions and its ability to communicate them were clearly reflected in the more than 40 video entries the contest attracted. “All the videos were focused on financial literacy and awareness, being creative, saving and using credit unions vs. banks,” Skaggs said. “I think the videos really give a clear picture of what the contest was about.” The entries are on YouTube and will be judged on originality, creativity and integration of the USF brand. The contest winner can select an all-expense paid trip for two to Pamplona or a cash prize. PETA learned of the promotion from USF students and alumni, according to a press release from the organization. Skaggs received PETA’s letter last week. It expressed concerns about the safety of the bulls during the run in Pamplona. Skaggs told PETA the credit union was unaware of the cruelty involved and will structure the contest differently in the future. The contest winner will be selected next week.


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