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CU System
CU's Get Naked Campaign Touts Free Checking
WICHITA, Kan. (3/22/13)--Wichita, Kan.-based Central Star CU's has bared the essentials of its latest ad campaign for its free checking service, Naked Checking. It urges members to Get Naked Checking, and its tagline is: "It's free, so there's nothing to hide."

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The campaign notes the $75 million asset credit union's free checking has no service charge, no hidden fees, free debit card with cash-back incentives and no annual fee, free e-statements, unlimited check writing, and free online banking and bill pay.

The campaign features a hairless cats and dogs in YouTube videos, print ads and billboard ads. 

To watch the "Feel Good Naked--Get Naked Checking" and "Nothing Wrong With Naked--Get Naked Checking" videos, use the YouTube links.

In the first, a man walking his "naked" dog gets a series of  jaw-dropping and second-takes from bystanders as they pass by. A second video features the man in a bathrobe searching empty drawers, shelves and closets for clothes while the dog looks on. Finally the man goes outside and finds a trail of clothes to the dog house.

The campaign also asks members to "Get Naked & Give Back," by raising funds for the Kansas Humane Society. Members can donate items on the society's wish list. For every item donated, Central Star will give $1 to the Humane Society, up to $2,000.
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