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CU's Video Nabs Three National Telly Awards
INDIANAPOLIS (3/4/13)--The Telly Awards has named Eli Lilly FCU (Elfcu) in Indianapolis and personal finance and social media guru Pete the Planner as three-time Bronze winners in the 34th Annual Telly Awards for "No One Leaves Their Money at the Office Door," about members' needs for financial assistance throughout their lives.  

With nearly 11,000 entries from all 50 states and several nations, the $1.02 billion asset Elfcu and Pete the Planner received:

  • A Bronze Award for Non-Broadcast Corporate Image;
  • A Bronze Award for Non-Broadcast Direct Marketing;  and
  • A Bronze Award for Non-Broadcast Health and Wellness.
The Elfcu video, "No One Leaves Their Money at the Office Door," tells the story of a typical workplace with characters who could be anyone's co-workers. In three minutes, the YouTube-based video introduces viewers to nine scenarios, covering the money challenges typical Americans face daily, even while at work.

One person is divorcing; another is behind on her mortgage; while another can't afford gas for her drive home. The story culminates with a woman who learns that her husband has just lost his job. The ultimate message to the viewer is: "You are not alone."

As the economy and labor market heal this year, consumers nationwide are still facing daily financial challenges--high gas prices, overdraft fees, the costly price of  divorce, tuition, infertility, job loss, and the list goes on, Elfcu said. Companies are not immune to the financial stress their employees are feeling, so many are looking to create financial wellness programming for the first time.

The Telly Awards honors film and video productions, Web commercials, and local, regional, and cable TV commercials and programs. The Telly's mission is to strengthen the visual arts community by inspiring, promoting and supporting creativity.

A panel of more than 500 industry professionals judged the competition. The council evaluated entries to recognize distinction in creative work. Entries do not compete against each other--rather entries are judged against a high standard of merit, said the credit union.

To see the video, use the link.
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