Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CU to announce name change in Super Bowl preshow ads
LENEXA, Kan. (1/26/10)--A Kansas credit union that is expanding and changing its name will make its first public announcement about the change in ads airing during the Super Bowl XLIV preshow on Feb. 7. Credit Union of Johnson County, a $235 million asset credit union with locations in Lenexa, Olathe and Mission, Kan., has new locations in Lawrence and Leavenworth, Kan., and Kansas City, Mo. Its new name, Mainstreet CU, reflects the broadening of its membership base throughout metropolitan Kansas City, said the credit union. "We're the same, sound credit union we've always been, committed to serving people throughout Kansas City," said John Beverlin, president/CEO. "We are well-capitalized, have a strong bottom line, and we make sure our products and services keep pace with members' needs." But with its reach extending beyond Johnson County, Beverlin said it was time to change the name to represent its growing community. In addition to the Super Bowl ads, the new brand will debut in newspapers and on billboards, busses, television and radio. The new name symbolizes "the values our credit union stands for, such as trust, respect, honesty--key values of the heartland," said Beverlin. "And it reinforces to the community that we're not 'Wall Street, we're Mainstreet.'" The credit union will implement its new brand over several months, changing signage, print materials and advertising. Everything else will remain the same. "Bottom line, we're changing our name, not our culture," Berlin said.


RSS print
News Now LiveWire
NCUA re-schedules start of tomorrow's closed meeting to 9 a.m. ET. Open meeting still at 10 a.m. ET.
5 hours ago
.@lisamurkowski @SenatorEnzi @SenJohnBarrasso are latest to weigh in on NCUA risk-based capital proposal. See #NewsNow tomorrow for more
6 hours ago
Now up on News Now: Fed stays course on taper, interest rates http://t.co/6DntsW58vA
8 hours ago
Positive performance indicators and the potential for rising interest rates in @TheNCUA 's latest economic update. http://t.co/yptPbIGvnU
11 hours ago
The @CFPB has launched a nationwide effort to provide financial education. http://t.co/sF3FXHpv3k
11 hours ago