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CU uses pop-up branch to sign up members
PORTLAND, Ore. (8/12/11)--Unitus Community CU, which has been using
Click to view larger image Brett Wooden, business development manager at Unitus Community CU, Portland, Ore., provides a virtual tour of products and services for a guest attending a pre-opening event for the new Unitus Mall 205 branch. The credit union is using the iPad to make membership enrollment easier for both members and the credit union.
iPads to sign up new members where they work or live, took the idea another step by creating a pop-up branch prior to the opening of its new Unitus Mall 205 branch. In the pop-up, which was a tent designed to resemble a Unitus branch, staff armed with iPads quickly checked in lines of people attending the pre-opening festivities. "So instead of standing in line for a long period, people had the extra time to enjoy food and beverages and to mingle with radio station personalities," said Brett Wooden, business development manager at the Portland, Ore.-based credit union.
Click to view larger image Amy Ferdinando, senior business development officer at Unitus Community CU, shows how easy it is to become a member by completing "paperwork" on an iPad. Unitus staff were on hand for a branch pre-opening event where use of technology cut time waiting in line for hundreds who could then enjoy the festivities. (Photos provided by Unitus Community CU)
"It also gave our staff an opportunity to take everyone on a virtual tour of Unitus' services, including Total Finance and UOnline," he added. Because the Mall 205 branch wasn't scheduled to open until July 25, those who wanted to become new members during the pre-opening event could sign up at the event. During the three -day event, Unitus welcomed 99 new members. In a similar pre-opening at the credit union's Peterkort branch in Beaverton, Unitus gained 186 new members. Unitus marketed the pre-opening with a post-card mailing and an offer of a free iPod Nano to the first 100 in line. Unitus said that judging by calls and e-mails it received from around the globe, it was the first to use iPad technology to make it more convenient for people to become members. The credit union has received invitations to speak about it at conferences and at online marketing seminars and been recognized in several national credit union industry publications.


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