TOPEKA, Kan. (3/8/12)--Kansas Air Guard CU in Topeka is using a craigslist-type online classified advertising section on its website to connect with members.
With $5 million in assets and three employees, human resources are stretched pretty thin at the credit union, said Manager Becky Razak. Maintaining a Facebook or Twitter account isn't a reasonable option, she added.
But Razak said her nephew helped open her eyes to the power of social media. "The more often our members come in touch with us, the more likely they are to do business with us," Razak said.
An online classified page offered the credit union the opportunity to build stronger relationships without the daily time commitment of Twitter or Facebook, Razak said. A Kansas Air employee scans the classified form filled out by members and e-mails it to the credit union's core processor, who posts the ads on the website.
The concept is also a good fit for the Kansas Air Guard CU membership. The credit union serves members of the Kansas Air National Guard. Members typically work nine-hour days and have a work day off every other week. Many members have jobs on the side offering services ranging from mechanical and auto body work to website design and cake decorating, Razak said.
The classified page, called the CoyoteList, has been live for about three weeks. Feedback has been very positive, with members downloading a steady stream of listing sheets, Razak said.
"It's very compatible for the nature of our membership," Razak said. "There's also an element of trust. Normally, you're going to have anxieties [about whether] someone is going to do a good job at a fair price. If it's someone you work with, I think you're more likely to work out those issues. The credit union also has a relationship of trust."