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CU4Kids CMN Hospitals logos to change Jan. 1
WASHINGTON (12/16/10)--Credit unions working with Children's Miracle Network Hospitals through Credit Unions for Kids will need to update their logo materials come Jan. 1, according to the American Association of Credit Union Leagues (AACUL). The change is because Children's Miracle Network has been renamed as Children's Miracle Network Hospitals (CMN Hospitals). Credit Unions for Kids' (CU4Kids) promotional materials incorporate the CMN Hospitals logo, so those materials also will need changed. The new logos are similar to the current logos, but credit unions should send out updated materials to reflect the change, said AACUL. The name change was announced in mid-November at a celebration in Orlando, Fla. AACUL has made available branding guidelines for the credit unions' use of the new logos and names. The guidelines tell credit unions how to use signature color variations for approved logo usage, the correct ways to refer to the organizations as proper nouns and the correct abbreviated references. Children's Miracle Network Hospitals raises funds for more than 170 children's hospitals throughout the U.S. Credit unions are the CMN Hospitals' third largest corporate sponsor (WalMart and Costco are in the Nos. 1 and 2 spots). Credit unions have raised more than $80 million through the Credit Unions for Kids program since the program began in 1996. (See related story in News Now's System section on "Cause marketing and CUs: A perfect fit.) For more information, contact Joe Dearborn, senior director, Credit Unions for Kids at jdearborn@childrensmiraclenetwork.org or at 480-614-9673.
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