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CU System
CUDL awarded five Summit International awards
ONTARIO, Calif. (9/19/11)--CUDL, an indirect and point-of-purchase auto lending credit union service organization (CUSO) and administrator of a credit union auto lending network, has been recognized by Summit International with 2011 Summit Creative Awards (SCA) in multiple categories. The Summit Creative Awards recognize the creative accomplishments of small- and medium-sized creative groups, advertising agencies and other organizations with annual billings under $30 million. The CUSO was presented with five awards, including: the Summit SCA Silver Award in the categories of mobile applications for its AutoSMART iPhone App, and in consumer product/service television for its “CUDL Together” television ad. CUDL also was presented with the Summit SCA Bronze Award in the consumer product/service television category for its “CUDL Character” television ad. The AutoSMART iPhone app, designed for credit union members, replicates features of the CUDL AutoSMART vehicle research and shopping website as an app for Apple’s iPhone, iPad and iPod Touch. Developed specifically for credit unions and their member base, the AutoSMART website provides CUDL’s 945 partnering credit unions a vehicle shopping and research site that they can brand, customize and market to members as their own. CUDL’s 2010 “CUDL Together” and “CUDL Character” TV advertisements were developed for the CUSO’s credit union partners to promote CUDL AutoSMART programs local television marketplaces. More than a dozen credit unions have aired the TV spots to promote their AutoSMART programs. CUDL competed against more than 2,000 entries from 22 countries.


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