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CUNA, Coopera Celebrate Four Years Of Alliance
DES MOINES, Iowa (7/11/13)--Coopera and the Credit Union National Association are celebrating four years of a strategic growth alliance to help credit unions expand their Hispanic market outreach efforts.

Since the alliance formed in 2009, both organizations have leveraged each other's strengths--Coopera's Hispanic market expertise and CUNA's extensive resources--to help America's credit unions grow membership opportunities by reaching and serving Hispanics. Coopera is a full-service Hispanic market solutions company with specific focus on credit unions nationwide.

"By working together, Coopera and CUNA have truly been able to positively influence the growth and direction of the credit union industry," said Miriam De Dios, Coopera CEO. "As a testament to this, our organizations have been able to reach more than 200 credit unions with our collective resources, and in turn, those credit unions have been able to serve thousands of Hispanic members with our help. These results prove how instrumental this alliance has been to those credit unions we have served to date."

Through the strategic alliance, Coopera and CUNA launched specialized resources and programs, including:
  • El Poder es Tuyo, a member-facing, Spanish-language website designed to improve financial literacy;
  • On-demand training courses;
  • Spanish seminar-in-a-box kits;
  • Free educational webinars;
  • Hispanic online resource portal; and
  • Social media efforts, including a special discussion group on LinkedIn.  
In celebration of four years working together, Coopera and CUNA have focused on implementing several initiatives this year, including:
  • Conducting a pre-conference workshop in partnership with the National Federation of Community Development Credit Unions for the 2013 America's Credit Union Conference (ACUC);
  • Celebrating Coopera Founder Warren Morrow as this year's Credit Union Hero through Credit Union Magazine at ACUC;
  • Planning an emerging markets-focused educational track, in partnership with the federation, for the Community Credit Union and Growth Conference;
  • Launching the Warren Morrow Hispanic Growth Fund through the National Credit Union Foundation to provide grants for credit unions to serve the Hispanic community; and
  • Developing a new product line of culturally relevant promotional items credit unions can use as community giveaways for Hispanic-member outreach.    
Coopera and CUNA continue to plan new collaborative projects for the future, said Mark Condon, CUNA senior vice president.

"As the credit union industry evolves, our partnership with Coopera will continue to play a critical role in helping credit unions thrive," said Condon. "Our efforts will continue to focus on co-developing and launching new resources for credit union leadership and staff, as well as building awareness of opportunities with the Hispanic market through participation in industry conferences.

"We will also continue to work together to provide the information and resources credit unions need to keep up with important industry changes, like impending immigration reform, remittance regulations and more," he added.
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