MADISON, Wis. (4/9/13)--Three credit union executives--Lesley Carrell, Lisa Nicholas and Andy Reed--were honored for their credit union marketing and business development achievements at the CUNA Marketing & Business Development Council (CMBDC) Conference March 24-27 in Anaheim, Calif.
Carrell, senior vice president, marketing for Fibre FCU, Longview, Wash., was named the 2013 Hall of Fame inductee. Since 1990, Carrell has served on senior management teams at four credit unions. She joined Fibre FCU to create a marketing and business development team and oversee strategic planning, market research, brand development and execution of strategies.
Carrell served on the Asset Liability Committee at all four credit unions and helped each win Dora Maxwell Awards for Social Responsibility. A founding council member, she served on its executive committee member in 1995-2000 and 2007-2010. She chaired the Diamond Awards, was chief awards judge three years, serves on the Education Committee, and participated in the Filene Institute's i3 innovation group 2005-2007.
Nicholas, vice president of marketing for Amplify FCU, Austin Texas, received the Marketing Professional of the Year Award for her results-oriented strategies to market credit union products, services and rates consistently and effectively. In 2012, her efforts exceeded every goal in Amplify FCU's business plan, helping generate $85 million in loan growth, increase membership by 4,430 and open 4,055 new checking accounts. A speaker at league leadership and development conferences and chapter board member, Nicholas' credit union awards include the Dora Maxwell award.
Reed, manager of business development for American Airlines FCU, Fort Worth, Texas, was presented the Business Development Professional of the Year Award. He helped American Airlines FCU grow to over 239,000 members, 40 branches nationwide and more than $5.6 billion assets. Reed manages 15 business development employees and relationships with more than 1,200 established TIP accounts, including 27 strategic partners with multiple locations. He manages the Coordinator ambassador program, and served on the executive committees of the league's Marketing and Business Development Council and CMBDC since 2008.
Winners will be featured in Credit Union Magazine.