MADISON, Wis. (3/17/09)--The CUNA Marketing and Business Development Council announced its Best Practices Award winners during its 16th annual conference last week in San Diego. The awards recognize outstanding new marketing and business development approaches with potential for universal application across the credit union movement. Without regard to asset size, judges selected winners based on strategy, process, application and results. This year’s winners are:
* Beehive FCU, Rexburg, Idaho, for its cross-selling system to help it move toward a sales culture. The $130 million asset credit union implemented a system to track employee cross sales, establish goals, and provide incentives. The system helps generate reports that measure activity for individual employees, for one or more branches, and for the entire organization. In just over a year, the new system helped bring in $1.6 million in loans, $2.7 million in deposits, and more than 4,200 additional products and services. * Financial Partners CU, Downey, Calif., for its Marketing 212 program for staff. With only three team members to service all locations, staff, and departments for the $727 million asset credit union, the marketing team created ia Marketing 212 portal linked to the credit union’s Intranet. The portal--a one-stop location for information about marketing and communications--included all internal communications, marketing presentations and forms, current promotions, and more. With its fresh content and prizes for suggestions, the portal’s traffic has been high, and it has decreased calls to the marketing department. * TLC Community CU, Adrian, Mich., for its Merillat Industries newsletter, Creating Your Financial Future. When Merillat Industries announced it would close its Adrian plant in April, TLC acted to helps 221 members employed by Merillat. The $282 million asset credit union partnered with The Taylor Agency investment firm to create the Merillat newsletter. The content focused on TLC’s “People Helping People” philosophy, gave reassurance, highlighted familiar faces, and provided options for employees. TLC also interacted with employees at the plant and analyzed account structures to maintain open communications with employees. The project was successful, and the total cost of the newsletter was $509. With more plant closings likely for Michigan, TLC is looking at future considerations for the project.
For more information on the 2009 Best Practice Award winners or to view PowerPoint presentations of the winning entries, use the resource link.