MADISON, Wis. (3/19/09)--Three women were honored for their credit union marketing and business development achievements at the CUNA Marketing and Business Development Council (CMBDC) Conference last week in San Diego.
Mary Olson, vice president of marketing for Delta Community CU, Atlanta, was the 2009 Hall of Fame inductee. She led Delta Community through a rebranding effort to match its look and message with the credit union’s new community charter. She also helped launch an aggressive branch expansion effort and a “Standing Strong” certificate of deposit promotion that brought in $278 million and 1,274 new members in six weeks. A charter member of CMBDC, Olson served as chair and vice chair of the executive committee, served on her league’s cooperative advertising committee and as a board member for the financial literacy organization, Operation Hope. She also has held positions with CUNA Mutual Group, Georgia Credit Union Affiliates, and the Credit Union National Association.
Kathryn Davis, senior vice president of marketing for Xceed Financial CU, El Segundo, Calif., won the Marketing Professional of the Year Award. Davis headed a rebranding and name change that refocused the credit union and sought to reach out to working people in the credit union’s community. She used innovative e-mail, Web strategies and guerilla marketing techniques that connected with the audience. Davis has expertise as a conference speaker and is a member of the Filene Research Institute’s i3 team dedicated to stimulating the development of new ideas and innovations for credit unions.
Nancy Hutchinson, senior vice president of marketing and business development for Minnesota Power Employees CU, Duluth, Minn., was presented the Business Development Professional of the Year Award. During her 12-year tenure at her credit union, Hutchinson developed programs that increased membership by 41% and more than doubled asset size. She also introduced a model to increase membership penetration in select employee groups, and created branding strategies, a new website and a youth financial literacy program for her credit union. For more information on the CMBDC awards, use the link and choose the appropriate links on the “Events” pull-down menu.