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CUNA Designates First Certified Marketing Execs
Click to view larger image Nine credit union marketing professionals recently earned the Credit Union Certified Marketing Executive (CUCME) designation, said the Credit Union National Association. Pictured from left are Angela Meehan, Andrea Lepper, Mark Arnold (instructor), Maria Johnson, Kathy Palumbo, Matt Brophy, Randy Schultz (instructor), Lynn Roth, Michelle Broderick.  Not pictured are Janet Buckalew and Karen Owens. (Photo provided by CUNA)
MADISON, Wis. (4/29/13)--Nine credit union marketing professionals are the first to earn the Credit Union Certified Marketing Executive (CUCME) designation, said the Credit Union National Association.

"It was a great experience watching our first group of credit union marketers earn the CUCME designation," said Meghann Dawson, instruction design manager for CUNA Marketing Management School. "Their hard work and dedication to the coursework, class participation and testing made it clear that they are ready to make a huge impact in their marketing efforts at their credit union."

The certification demonstrates skill in proven core competencies, including: strategic marketing, public relations, retail marketing, advertising management, product and services roll-out, market research, persuasive communication, problem solving and leadership skills.

The new designation can be earned by attending all three years of CUNA Marketing Management School (MMS) curriculum and passing an exam each year. Since the CUCME is new, MMS attendees who completed all three years before 2013 can earn their CUCME by attending a designation boot camp before the CUNA Marketing and Business Development Council Conference.

The first CUCME designees are:

  • Michelle Broderick, Cumberland County FCU, Falmouth, Maine;
  • Matt Brophy, Seven Seventeen CU Inc., Warren, Ohio;
  • Janet Buckalew, Pacific Crest FCU, Klamath Falls, Ore.;
  • Maria Johnson, Collins Community CU, Cedar Rapids, Iowa;
  • Andrea Lepper, Superior Choice CU, Superior, Wis.;
  • Angela Meehan, Park Side FCU, Whitefish, Mont.:
  • Karen Owens, First CU, Chandler, Ariz.;
  • Kathy Palumbo, Capital Educators FCU, Meridian, Idaho; and
  • Lynn Roth, DuTrac Community CU, Dubuque, Iowa.
CUNA Marketing Management School's three-year curriculum was developed in collaboration with the CUNA Marketing and Business Development Council. It provides credit union marketing professionals key skill sets for marketing growth, and a comprehensive overview of the current marketing environment and the personal drive needed to improve and optimize their credit union's marketing efforts.

CUNA estimates that an additional 40 contacts will be certified within the next few years.

To learn more, use the link.
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