MADISON, Wis. (7/17/12)--The Credit Union National Association (CUNA) has released marketing materials for International Credit Union (ICU) Day 2012--with the theme "Members Matter Most," selected by the World Council of Credit Unions.
ICU Day will take place on Oct.18.
Materials available include:
- Piggy banks;
- Bottle openers;
- Cork coasters;
- Credit card protectors;
- Halloween bags; and
- Branded bags of Skittles.
Credit unions have celebrated ICU Day on the third Thursday of October since 1948. The day reflects upon the credit union movement's history and promotes its achievements. It is a day to recognize the dedication of those working in the credit union industry, appreciate current members and invite eligible consumers to join credit unions.
Credit unions and associations worldwide traditionally celebrate ICU Day with open houses, contests and picnics, fairs and festivals. Some hold competitions and essay or art contests for young members.
"Members are the focal point this year, just as they are every single day in credit unions," said Joanne Sepich, CUNA's ICU Day coordinator. "While credit union staff always put members first, this is an opportunity to remind members that credit unions are different by design--members are what make credit unions unique and set them apart as for-people, not-for-profit, cooperatively owned financial institutions."