WASHINGTON (2/25/14)--It's the first anniversary of the "Unite for Good" campaign, CUNA's shared strategic vision in which Americans choose credit unions as their best financial partner, marked by the Credit Union National Association 2014 Governmental Affairs Conference.
CUNA President/CEO Bill Cheney introduced "Unite for Good" during the 2013 CUNA GAC, when he described a vision rooted in credit unions' shared values, including collaboration, a focus on members, community involvement, and a dedication to financial well-being.
Since the launch of the "Unite for Good" campaign last year, credit unions have told hundreds of stories of building homes, collecting food and clothing, helping communities recover after natural disasters, and providing financial guidance during sequestration and government shutdowns.
During the opening general session of the 2014 CUNA GAC, outgoing CUNA Chairman Pat Wesenberg, president/CEO of Central City CU, Marshfield, Wis., highlighted examples of credit unions serving their communities.
"Service to our communities removes barriers by opening doors to a better understanding of what credit unions are all about," Wesenberg said. "It creates awareness through interaction with members and non-members."
During the GAC, CUNA is showcasing the progress of "Unite for Good." Stories from nearly 100 credit unions will be on display throughout the convention center. CUNA will also post "Unite for Good" visual storyboards and banners throughout the conference where advocates can take pictures and then explain how their credit union is taking action on the campaign.
In the GAC exhibit hall, CUNA is distributing "Unite for Good" materials and an updated "Unite for Good" action checklist.
Advocates can also post messages to social media using the #UniteforGood hashtag.