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CUNAs media efforts spike traffic at creditunion.coop
MADISON, Wis. and WASHINGTON (1/11/10)--Traffic on the Credit Union National Association's (CUNA) site for consumers, creditunion.coop, spiked more than 300% Thursday as a result of CUNA President/CEO Dan Mica's blog on Huffington Post. Mica advised readers of the Post (Jan. 7) to move their money into credit unions and provided the address for the CU Locator so readers could find a credit union near them. On that day the site received 168,990 requests for 27,356 pages, according to the site's traffic report. The article also prompted 234 comments on the Huffington Post site from consumers, many of them touting their credit union, in a 24-hour period. Roughly 251 people liked the item well enough to "share" it and 106 "tweeted" about the blog. It's not the only time a mention in the media by CUNA has spiked traffic to the site. On Dec. 29, CNN mentioned creditunion.coop and page views for that day were more than 200% above average, said Kevin Knope, CUNA's director of Web Services. On that day the site received 129,944 requests for 21,883 pages. "Both mentions led to impressive spikes in traffic," Knope told .
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