MADISON, Wis., and WASHINGTON (5/4/10)--The Credit Union National Association (CUNA) has launched its first organization-wide social media effort with "CUNA*verse," a blog written by CUNA staff in Madison, Wis., and Washington, D.C. covering a range of association and credit union system topics. "We wanted a new opportunity for our members to benefit from the expertise of CUNA staff in an interactive, social media setting," said Mark Wolff, CUNA senior vice president, communications. "CUNA staff have expertise to share, and this is a new avenue for that to shine through," added Christopher Morris, CUNA Councils manager of communications and Web resources, and a project manager for the new social media site. "We hope credit unions will visit the site and take part in the conversation." Among the varied topics CUNA staff will write about are: issues affecting credit unions, articles from CUNA archives in Madison, insights from the Washington office on governmental affairs, and more. The first few posts discuss credit union social media policies, several credit union compliance issues, observations on the dynamics of the 2010 elections, an overlooked contribution by President Herbert Hoover to credit union history, and a chance for readers to win a copy of a new book by Jim Collins, the keynote speaker at the upcoming The 1 Credit Union Conference. The blog also launched a corresponding Twitter feed that will link to blog updates as well as related information from CUNA. To access the blog and the Twitter feed, use the links.