Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
CUSO study Consumers ready to adopt mobile banking
ST. PETERSBURG, Fla., and BOSTON (1/30/08)--U.S. consumers are looking for broader uses of mobile commerce applications, according to new research from Dove Consulting. And mobile banking is at the top of their list. The research, sponsored by PSCU Financial Services, a credit union service organization (CUSO), based in St. Petersburg, Fla., was conducted with focus groups in multiple cities (BusinessWire Jan. 29). The research measured consumer interest in, and predicted future use of, three major applications:
* Mobile banking--using a mobile device to access banking information; * Mobile payment at the point-of-sale--using a mobile device to make purchases; and * Mobile person-to-person payments--using a mobile device to send money to another mobile device.
Almost two-thirds of study participants chose mobile banking when asked which of the applications they were the most excited about using. About 30% chose mobile payment at the point-of-sale. Few participants said they were excited about mobile person-to- person payments. Research results indicate that consumers are ready for mobile financial services, with convenience being the compelling feature, said Kent Potterton, director of credit services and new product development at PSCU Financial Services.


RSS





print
News Now LiveWire
#creditunions celebrate #EarthDay2015 by being green aware with e-statements, hosting shred events, planting trees
7 hours ago
From @WSJ: 33% of companies say it took them more than 1 yr to discover a data breach. http://t.co/a0MxV68X6t http://t.co/lkglx6WvKs
10 hours ago
.@CAMCouncil taps into @MICreditUnions' career, tech training resources http://t.co/sotnfCUgIo
12 hours ago
#Inflation ticks up in March, still relatively flat #NewsNow #Market http://t.co/PyAvwdkJ4M
12 hours ago
#NewsNow Ill. league groups elect board, exec officers http://t.co/KAG8MtbGsv
12 hours ago