ST. PETERSBURG, Fla., and BOSTON (1/30/08)--U.S. consumers are looking for broader uses of mobile commerce applications, according to new research from Dove Consulting. And mobile banking is at the top of their list. The research, sponsored by PSCU Financial Services, a credit union service organization (CUSO), based in St. Petersburg, Fla., was conducted with focus groups in multiple cities (BusinessWire
Jan. 29). The research measured consumer interest in, and predicted future use of, three major applications:
* Mobile banking--using a mobile device to access banking information; * Mobile payment at the point-of-sale--using a mobile device to make purchases; and * Mobile person-to-person payments--using a mobile device to send money to another mobile device.
Almost two-thirds of study participants chose mobile banking when asked which of the applications they were the most excited about using. About 30% chose mobile payment at the point-of-sale. Few participants said they were excited about mobile person-to- person payments. Research results indicate that consumers are ready for mobile financial services, with convenience being the compelling feature, said Kent Potterton, director of credit services and new product development at PSCU Financial Services.