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CUs' Summer Fun Often Has a Cause In Mind
MADISON, Wis. (7/23/13)--It's July, it's hot, and sometimes credit unions want to have a little fun. 

Click to view larger image Genisys CU, Pontiac, Mich., found out fun and water go together when it sponsored Paddlepalooza 2013, an eight mile canoe and kayak race, which began in Auburn Hills and ended at Rivercrest Banquet Center in Rochester Hills.  Eighty-four paddlers and 20 volunteers participated and had a chance to win items donated by sponsors and supporters, such as duffle bags, paddle floats, waist packs, water bottles,  apparel and gift cards. "It is great to see the Auburn Hills and Rochester Hills communities come together to create a wonderful event on the river," Genisys President/CEO Jackie Buchanan told the Michigan Credit Union League (Michigan Monitor July 22). (Photo provided by the Michigan Credit Union League)
Credit unions, being people-oriented, are finding many ways to have fun this summer, from creating playful videos, to showing appreciation for their members with special events, to boosting employee morale with barbecues and hotdogs, to raising funds or volunteering for a charity. Often the good times had a cause in mind.
Here are a few examples.
  • Community Financial CU, Plymouth, Mich., is sponsoring many events--from movies to concerts and in between this summer. They include A Summer Cinema Matinee Series 2013 at the Penn Theatre in Plymouth; Canton Thursday Night Concerts; Friday Family Fun Nights in Novi, Music in the Air in Plymouth and Tuesday Mornings in the Park in Novi.  "Families are how our communities are built and why they continue to thrive," said Sarah Cousineau, marketing manager. "That is why we are proud to continue to support events around the area that promote families enjoying time with each other throughout the summer."
  • Alabama CU, Tuscaloosa, Ala., on Saturday hosted a yard sale and street market so members of the community could "find a good deal" and "help feed hungry kids in the process."  All proceeds went toward Secret Meals for Hungry Children, a program that identifies children how may not have food at home when they leave school.  Residents could sell some of their own items, if they donated $30 to the cause.  Some of the items sold included computers, furniture and a piano.
  • Click to view larger image Rock Valley CU, Loves Park, Ill., treated members and non-members to hot dogs during Rochelle Hot Dog Days on Saturday, July 13.  Rock Valley President/CEO Mike Rosek, pictured here, grilled 240 hot dogs on a "hot day, but a great day."  Lori Perkins, director of marketing, noted non-members went into the branch to inquire about accounts and a few "very new members" shared with their friends in the parking lot what a great financial institution Rock Valley CU is. (Photo provided by Rock Valley CU)
    Del-One FCU, Dover, Del. hosted a mixer with the Central Delaware Chamber of Commerce on June 19 at Del-One's West Dover Corporate Center. The event included "fun, food, prizes and close to 100 people in attendance," said Amy Resh, director of marketing at Del-One.   The theme was Summer BBQ, with food catered by Where Pigs Fly in Dover. "Everyone had a great time, and Del-One FCU staff looks forward to doing it again soon," she said.
  • Greylock  FCU, Pittsfield, Mass., is joining WUPE/WNAW Radio in sponsoring the North Adams "Party in the Park" each Thursday during July and August. Free concerts entertain the public from 6 p.m to 8 p.m. at Noel Field. The event also features a display each week of antique and customized cars. "The combination of live music and food makes for an enjoyable evening at the park with family," said Marilyn L. Sperling, Greylock Federal president.
  • AmeriChoice FCU, Mechanicsburg, Pa., hosted its Fifth Annual Family Fun Extravaganza July 13 in Mechanicsburg. The free event included food, games, child safety kits, balloon twisting, a bounce house, photos with Dollar Dog, and a live broadcast by 99.3 KISS FM. It also included a one-day promotion offering a $25 match when a new Dollar Dog Kid's Club Account was opened for a young member, said the Pennsylvania Credit Union Association (Life is a Highway, July 12).
  • Diamond CU, Pottstown, Pa. combined fun and fundraising at its Eighth Annual Bingo Event to support the American Cancer Society Relay for Life. More than 230 players helped raise $10,000 to shouts of "Bingo" (Life is a Highway July 12).
  • TruMark Financial CU, Trevose, Pa.,  has 27 business and community leaders, professionals and teachers going "hog wild" to compete for the privilege of kissing a pig in its Third Annual Kiss-a-Pig Financial Literacy Fundraiser to support area schools with resources to teach students the basics of money management and personal finance.  TruMark Financial kicked off its fundraiser on June 26 with a luncheon for participants at a local restaurant in northeast Philadelphia. Participants will raise sponsorship money to earn the privilege of kissing a pig. Last year TruMark Financial raised $36,000 and awarded $5,800 grants to six schools. This year's goal is $40,000.
  • San Antonio's Generations FCU started the summer co-sponsoring San Antonio's Eastside Midnight Basketball League (Leaguer June 20).  The 2013 league is featuring 12 men's teams and four women's teams.  Generations served as Title Sponsors for the first season in 2012, which was hailed as an outstanding late-night alternative for more than 100 local at-risk youth. San Antonio Spurs co-sponsored that season and sent talent scouts to the games. The Spurs are the title sponsor this year, with the credit union co-sponsoring the league.
For more fun, check out the photos.  And check out the Credit Union National Association's picnic celebration items. Use the link for more information.

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