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CU System
CUs 2009 Roll Your Change deemed most successful
AKRON, Ohio (3/4/10)--Towpath CU’s “Roll Your Change” campaign was deemed the most successful last year in the U.S., according to America Saves officials. America Saves is a program by a national nonprofit group to highlight the importance of saving money. Last year, the program worked with leaders in Akron, Ohio, to offer an Akron Roll Your Change Week, with which Towpath was involved. America Saves 2010 was held last week. Fairlawn, Ohio-based Towpath garnered $266,000 in loose change with 833 new deposits and 188 new accounts over a four-day period last year (The Beacon Journal Feb. 28). About 70% of the accounts that were opened during its loose change promotion have remained into 2010. The project also is being nominated for a leadership recognition award through the Ohio Credit Union League, said the newspaper. Although Towpath did not participate in the campaign this year, it is looking to get its own coin counter and offer a program later this year. The credit union had borrowed a coin counter last year and offered a 10% match to anyone depositing money into an account--up to a maximum $100. Towpath also gave $100 three-month share certificates to the highest coin depositors. Towpath has $67.7 million in assets.


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