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CU System
CUs 75th birthday generates 18 hike in loan volume
DALLAS (8/25/11)--Promotions related to the 75th anniversary on July 15 of Dallas-based Resource One CU have resulted in an 18% hike in its loan volume, with $9.38 million in gross loans, according to the Texas Credit Union League. The $310.8 million asset credit union kicked off its "75 is the new 25" vehicle loan promotion, which offered 0.25% off all vehicle loans in July. The credit union also entered the loans in a contest for a $7,500 cash prize (LoneStar Leaguer Aug. 22). During the credit union's birthday week, Resource One's marketing team visited all branches with a cash cube, the children's mascot Roary the Lion and free giveaways and prizes. To generate buzz about the celebration, employees videotaped more than 150 member testimonials, which can be viewed on the credit union's YouTube Channel. Use the link to view it. The city of Houston also declared July 15th as "Resource One Day." "By offering the 0.25% birthday discount to our members, and focusing on our auto loan recapture program, we saved our members money and had the biggest loan volume year to date," said Chief Lending Officer Mike Roark. Four of the nine branches broke their loan records--in volume and in dollars booked.
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