GRAND RAPIDS, Mich. (9/6/12)--Under the premise that nothing makes an impression like free money, Credit Union One, Grand Rapids, Mich., recently promoted the opening of an new branch by giving some lucky consumers more money than they requested at the branch's ATM.
During July, random consumers who used the machine at the new Grand Rapids branch received a $50 bill instead of a $20 bill. About $2,000 was doled out to lucky recipients.
Many of the recipients visited the branch to report that they had received too much money, but they were excited when they learned the additional funds were a "thank you" for their patronage, Sharon Blower, Credit Union One branch manager, told the Michigan Credit Union League (Michigan Monitor Sept. 4).
Other promotional efforts included e-mail blasts, online banking notifications, flyers and Facebook promotions.
The credit union posted photos of recipients on its Facebook page during the promotion.