Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CUs Bill of Rights to attract new members
HARRISBURG, Pa. (3/20/09)--Philadelphia FCU is using a "Bill of Rights" theme to attract new members on its micro website, www.BetterThanMyBank.com. The Bill of Rights theme captures the nation's populist mood and turn frustration with banks into consumer empowerment, said the credit union (Life is a Highway March 18). The credit union shot a video in front of Independence Hall that features people from demographic groups reciting concerns as account holders of large banks. Each person proclaims, "Enough!" and then declares a right, such as "I have a right to an education," or "I have a right not to be nickeled and dimed." PFCU's Bill of Rights then appears, linked to videos of member testimonials. Visitors can sign the Bill of Rights and enter a monthly contest with $500 as the prize, and sign up for an account at the credit union. The Bill of Rights provided a local-tie in, since it was signed in Philadelphia, said the credit union.
Other Resources

RSS





print
News Now LiveWire
Registration lottery for #CreditUnion #CherryBlossom Ten Mile Run opens Monday, Dec. 1 http://t.co/AGkKPof5Fy. Race is April 12
1 Day ago
The turkey hasn't even been served and #creditunions are already making plans for #GivingTuesday
1 Day ago
.@bankofamerica's $16.65 billion 'toxic mortgage' settlement finalized http://t.co/BIq1QyImXG
1 hours ago
RT @CUNA: #NussleReport: ICYMI: Revised RBC proposal in January w/a 90-day comment period #Fix RBC http://t.co/T4JcvWBDse
2 hours ago
.@TheNCUA release on Nov. prohibition orders out already. Here: http://t.co/YkA1QIYbYa
2 hours ago