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CUs Bill of Rights to attract new members
HARRISBURG, Pa. (3/20/09)--Philadelphia FCU is using a "Bill of Rights" theme to attract new members on its micro website, www.BetterThanMyBank.com. The Bill of Rights theme captures the nation's populist mood and turn frustration with banks into consumer empowerment, said the credit union (Life is a Highway March 18). The credit union shot a video in front of Independence Hall that features people from demographic groups reciting concerns as account holders of large banks. Each person proclaims, "Enough!" and then declares a right, such as "I have a right to an education," or "I have a right not to be nickeled and dimed." PFCU's Bill of Rights then appears, linked to videos of member testimonials. Visitors can sign the Bill of Rights and enter a monthly contest with $500 as the prize, and sign up for an account at the credit union. The Bill of Rights provided a local-tie in, since it was signed in Philadelphia, said the credit union.
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