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CUs Close Financial Literacy Month With More Festivities

MADISON, Wis. (5/3/13)--As April gave way to May,

bringing a close to Financial Literacy Month, credit union activities ranged from credit card seminars, to tree distribution--all in the name of reminding members that credit unions provide a valuable partner for financial education.

Among the ways credit unions celebrated Financial Literacy Month:

  • McGraw-Hill FCU, East Windsor, N.J., presented "Credit Card Basics, Managing a Card That Matches Your Spending and Payment Habits" as part of its Financial Literacy Series April 23.
  • Security One FCU, Arlington, Texas, last month received the Texas Credit Union League's Juntos Avanzamos designation for its exceptional service to Hispanic families. Security One FCU conducted a bilingual presentation on the financial system to nearly 50 Hispanic church members; offered a presentation on the importance of saving to 20 middle and high school students; partnered with the local Head Start program to share information on basic budgeting; and offered sessions on how to build credit and secure auto financing.
  • Click to view larger image With Arbor Day and Earth Day falling during National Credit Union Youth Week, Horizon FCU, Williamsport, Pa., distributed trees to fourth graders at area school districts.  (Photo provided by Horizon FCU)
    Staff at Unitus CU, Portland, Ore., decorated branches celebrating the National Credit Union Youth Week theme "Savings Sleuth, Solve the Mystery. Week-long activities included a "Collect the Clues" scavenger hunt, a grand-prize drawing and refreshments. Young members who made a deposit or opened a uSavers account received a Moonjar Moneybox. The credit union also held an open house hosted by its uSavers Kids Club mascot, Hamilton the Pig. In addition to door prizes and food, young visitors received an "I Visited My Credit Union Today" sticker and Save, Spend and Share color book.
  • inTouch CU, Plano, Texas, raised $1,328 for the National Credit Union Foundation and the Texas Credit Union Foundation by offering employees "Jeans Days" on Fridays throughout April. Employees donated $5 each Friday in April or $18 for all four Fridays.
  • Click to view larger imageEighty-five high school seniors attended the "Bite of Reality" financial education event at San Rafael (Calif.) High School, presented by Redwood CU in partnership with the San Rafael Chamber of Commerce. Participants received a fictional occupation, salary, spouse and family, student loan debt, credit card debt, and medical insurance payments. (Photo provided by Redwood CU)
    UMassFive College FCU, Hadley, Mass., offered kids a free mustache each time they made a deposit to their Super Saver account during National Credit Union Youth Week.
  • The New Hampshire Credit Union League, in partnership with America's Credit Union Museum, helped educate New Hampshire school children on basic financial literacy through the CU 4 RealityFinancial Education Program. The goal of the program is to teach students the basics of spending, budgeting, credit and savings, with the use of a classroom guide. The program can be tailored to educate elementary, middle, and high school aged students. The curriculum's culmination is the CU 4 Reality Financial Education Fair.
  • TruMark Financial CU, Trevose, Pa., hosted Bring Your Child to Work Day April 25. Thirty-eight children ranging in age from seven to 15 shadowed their parent or guardian for part of the work day, toured the credit union's headquarters and branch offices, saw a demonstration of a cash recycler and participated in a question-and-answer session with the President/CEO Richard Stipa.
Click to view larger image Telcoe FCU, Little Rock, Ark., visited the Child Development Center to teach children about how earn money and choosing to save, donate or spend after receiving it. (Photo provided by Telcoe FCU)

CUNA created National Credit Union Youth Week, April 21-27, to help credit unions nationwide focus on the financial needs of young people and provide financial literacy education. It teaches the benefits of saving and goal setting, and invites youth to open savings accounts at their credit union--and make deposits throughout the year.

CUNA also conducts the National Youth Saving Challenge throughout April. The challenge rewards 10 savers with $100 cash prizes.

Raising awareness about credit unions is one of the steps in CUNA's, leagues' and credit unions' Unite for Good campaign to achieve the vision of Americans choosing credit unions as their best financial institution. As that awareness grows, potential members will turn to aSmarterChoice and Unite for Good websites to locate credit unions they can join and find out more.


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