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CUs TV series reaching 93 of U.S.
ROCHESTER, N.Y. (1/13/09)--PBS stations in 50 states are broadcasting new episodes of the Biz Kid$ TV series underwritten by America’s Credit Unions. All episodes begin and end with a narrator reminding viewers that “Production funding for Biz Kid$ is provided by America’s Credit Unions, where people are worth more than money.” Last year, the first 26 episodes of Biz Kid$ aired on more than 320 PBS stations, reaching 91% of the U.S. During the first quarter, 13 new episodes of Biz Kid$ are scheduled to air on nearly 330 PBS stations, reaching 93% of the country. Each episode includes at least four stories from successful young entrepreneurs reinforcing the importance of budgeting, saving and giving back to the community. “I liked it when they interviewed kids from all over the U.S.,” said Tommy Webster, 11, who watches Biz Kid$ regularly on the series’ flagship station, WXXI in Rochester, N.Y. “I learned how I could save money and spend it the right way without blowing it.” “My oldest son, who is 13, is saving money for the first time,” reported Cynthia Carrasco, a Biz Kid$ viewer in Tulsa, Okla. “I believe my son is going to grow up to be a better man because of Biz Kid$…. You have been an inspiration to us all.” Biz Kid$ shows also provide teaching materials for credit union educators. Using national financial literacy standards, episode-specific curricula will be developed by Outreach Extensions, the creator of educational materials for Bill Nye the Science Guy, Liberty’s Kids, Kratts’ Creatures, and other public television series. Free curriculum and family activities for every episode will be available on the Biz Kid$ website. The Washington Credit Union Foundation manages the Biz Kid$ project and a coalition of more than 130 credit unions, leagues, foundations, affiliates, and service providers contribute to the national production. “National underwriting dollars are needed now to pay for the next 13 episodes delivered to PBS stations,” explains RoxAnne Kruger, Biz Kid$ project manager at the foundation. “We are asking credit union supporters to please consider a contribution to Biz Kid$ in 2009 to help cover the television production, website and curriculum development costs.”
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