Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
CUs can tap into social media mobile access
MADISON, Wis. (5/1/12)--Two recent reports by Corporate Insight and Infosys indicate the importance of social media and mobile banking, respectively, to financial services companies, including credit unions.  

: Posting photos from company-sponsored events;

5. Corporate Mascots: Using pin boards to highlight a mascot's proprietary imagery;  

6. Contests: Holding contest to monitor public sentiment; and  

7. Charitable Giving: Chronicling  philanthropy to accentuate a company's charitable initiatives.

Concerning mobile banking, an Infosys study released Thursday found 94% of survey respondents said conducting financial services operations on their mobile phone is easy (PRNewsWire April 26). 

Also, 77% think conducting financial transactions of mobile phone is more convenient than traditional forms of banking However, only 42% surveyed said mobile banking is reliable.

Other findings of the Infosys survey indicate:

  • Nearly half (45%) of consumers who do not use online banking believe that mobile banking is "experimental" or "dangerous," and more than a third (38%) say it is "scary."
  • While 60% of consumers who do not use mobile banking cite a lack of confidence in the protection of their personal or financial data as a top concern, nearly the same percentage  (55%) share private information when updating their Facebook status on smart phones.
  • Nearly 80% of all consumers like the mobile banking benefit of 24-hour access to their account, 48% are happy with the speed of service, and 46% are satisfied with ease of log in.
  • Reviewing data and balancing checking accounts are the most useful features of mobile banking (both cited by 71% of consumers), followed closely by having account accuracy with the same information from Web to mobile device (69%).
  • About 42% of consumers cite the ability to communicate with customer service as a useful benefit of mobile banking.
To read the reports, use the links.
Other Resources

RSS





print
News Now LiveWire
Follow @cumagazine for even more #CUNAGAC live-action reports March 8-12 #creditunion #creditunions #UniteForGood
1 hour ago
Make sure 2 follow us @NewsNowLiveWire ,and @cuna , during March 8-12 Governmental Affairs Conference #CUNAGAC #crashthegac15 #UniteForGood
1 hour ago
Memberships, loans continue positive trend: @CUNA's monthly survey #NewsNow http://t.co/QnAlJ4DB3O
1 hour ago
Grand opening of @McGrawHillFCU's branch puts high touch on member service #NewsNow http://t.co/RlnJNrcwM8 #Backat55
1 hour ago
20 breakout sessions available at @CUNA's April lending school #creditunions http://t.co/eTK0fVO0RK
17 hours ago